The LARSEN company was founded in 1926 by Jens Reidar Larsen, a young Norwegian from Tromsoe born in 1895, who had just settled in the small town of Cognac after arriving in Bordeaux in 1919. Strongly marked by the origins of its founder, this "Viking Cognac" with its logo type "Drakkar" owes its reputation to its luxurious packaging and the extreme quality of its eaux-de-vie, with Limoges’s porcelain and Baccarat crystal serve as a showcase for the top of the range.